Incredible Year End Appeals

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Incredible Year-End Appeals

Presenter: Katie Davis, Associate; Training Resources for the Environmental Community (TREC)

Is it too early to be thinking about year-end fundraising? Not at all. Given the incredible challenges nonprofits have experienced this year, laying the groundwork now for your EOY fundraising appeal is critical to its success. What makes an incredible year-end appeal? How do you get people to open your appeal, and more importantly to give a gift? What can you do once your appeal has been sent? Join TREC as we discuss easy ways to boost your year-end appeals success using mail and virtual platforms.

Additional Resources

• Donor Centered Direct Mail
• Fundraising Planning Template and Sample
• Community Centric Fundraising
• Action Network's Deliverability Guide