The Mid-Zone: Deepening the levels of engagement of your mid-level donors

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Presenter: Ellie Stanley, Associate; Training Resources for the Environmental Community (TREC)

Do you have a plan to deal specifically with your mid-level donors? 

As fundraisers, we may focus much of our time on acquiring new donors and retaining major donors, but what about your mid-level donors? In this interactive session, we will focus on the building blocks of your mid-level donor program – who are your mid-level donors? What do they really want to hear from you? And how can you move them up your donor ladder of engagement? Join Ellie for this deep dive exploration in “the mid-zone.“

Additional Resources:

• Prospect Evaluation
• Ladder of Engagement
• Community Centric Fundraising
• Equity Prompts