Communications 101: Three simple tricks to tell your story, get some press and raise gobs of money!

You probably know that telling stories is a great way to build your group's membership, build your group's power, and to raise money. But you're too busy to learn the full suite of storytelling tools. This webinar can help! Beth Kampschror, a former reporter and a former ED in the friends grassroots network, will share two simple tricks you can start using today to create your story and get it out there, as well as a bonus tip for those of you who want to get started on simple communications plans.

Participants will leave the webinar with:

• A quick understanding of why communications is key to powering the engines (fundraising and people-power building) of their groups.
• Two “do it now” tools they can use:
• One tool to create narratives/messages about their work.
• The second tool to help get those narratives/messages out there using earned media (and the tool can help define their messages for their owned media as well – blogs, website, emails, donor one-pagers, social media posts, etc).
• One “aspirational” tool they can use to start doing strategic communications planning.

Resources:

• Comms 101 Presentation
• The 16 Things Reporters Find Newsworthy
• The Purpose of Stories- The "And", "But", "Therefore" Format
• The 3 Q's for Communication Planning