2025 Communications Cohort

Session 1 - Social Media Bootcamp 🥾🪖
 
Join us for an engaging and action-packed webinar—the first in a dynamic two-part series! The experts from Diversify Social Media will dive into game-changing strategies to boost your online presence, drive traffic to your website and social platforms, and supercharge engagement. But this isn't just another social media training—this session is tailored specifically to the Friends Grassroots Network, giving you real-world, actionable insights to strengthen your advocacy and educational efforts. Don’t miss this opportunity to elevate your impact and connect with your community at a deeper level.
0:00 Intro (Shi-Lynn)
2:16 Communications Cohort Introduction (Milly)
6:25 About The Diversify Social Media Team (Milly)
8:55 Current Challenges In Conservation (Milly)
10:24 Why Social Media? (Milly)
14:11 Know Your Organization (Diana)
17:29 Organizational Voice Examples (Linda)
22:34 Anatomy Of A Post (Linda)
27:45 Best Practices (Linda)
33:02 Resources (Max)
38:07 Ideas For Content (Max)
40:38 Platforms (Max)
44:05 Instagram (Max)
48:44 YouTube (Max)
52:49 Facebook (Diana)
56:58 LinkedIn (Diana)
1:02:01 Let's Recap (Q&A and Closing Comments)
Resources
Session 2 - Optimizing Your Online Presence
 
In this session of the Social Media Bootcamp, Shi-Lynn Campbell, Milly Tamarez, Max Lasher, and Diana Scholl discuss key strategies for enhancing your social media game. The agenda covers content pillars, community management, influencer partnerships, fundraising, and crisis communications. Our presenters will also walk through practical examples and tips on maintaining organizational voice and strategy.
Key takeaways include:
- Understanding the importance of social media for action and awareness
- Defining content goals and audience
- Leveraging community engagement techniques
- Exploring influencer collaborations
- Effectively managing crises 
00:00 Welcome and Introduction (Shi-Lynn)
00:44 Recap of Session One (Milly)
07:02 Content Pillars Explained (Milly)
11:15 Community Management Basics (Max)
19:35 Engaging with Your Audience (Max)
26:23 Influencer Marketing Overview (Max)
29:37 Leveraging Micro Influencers for Contract Work (Max)
30:18 The Power of User-Generated Content (Diana)
32:06 Finding and Engaging with Influencers (All Hosts)
36:33 Building Brand Partnerships (Max)
41:05 Effective Fundraising Strategies on Social Media (Diana)
48:06 Crisis Communication and Management (Diana)
54:31 Q&A and Final Thoughts (All Hosts)
Resources
Survey
Let us know what you learned from the Communications Cohort. Provide us with your email in the survey if you would like any assistance with your communication needs.















